A lot of people have approached me to understand which tools I use for my international SEO projects. I would say World Wide Web has immensely grown and you would find all possible tools that would support each and every part of your journey. Be it searching a match online, identifying a prospective audience or measuring and achieving benefit with international SEO process.
Initial international search status
1. Google Webmaster Tools : Google webmaster is a no cost web service by Google which enables webmasters to check indexing status, identify international search visibility of their websites.
2. Google Analytics: Google Analytics enables you to check “Demographics” report, check visitors on website, set goals, identify conversions rate volume, and real time visitors trend can be monitored. It also gives reports of visitors from different countries, the traffic sources, keywords used to come to the website, and the pages browsed.
International search potential
SEMrush & SearchMetrics Essentials
StatCounter or Alexa are preferred, in order to search the most popular search engine in a particular country, they even provide a keyword tool through which one can search volume. Tools like SEMrush and SearchMetrics support many countries to spot your market activity and competitors.
Your international keyword ideas Ubersuggest, SEOchat Suggestion Keyword Finder Source : moz.com
Ubersuggest helps you as a Suggestion Keyword Finder tool and you can choose from different languages and different countries
Why I don’t recommend Google’s Global Market Finder
Google Market finder is not a reliable as they provide inaccurate translations and leads to confusion and misunderstanding.
Your international audience profile
TNS Digital Life helps you to understand your target audience’s demographic characteristics and online buying preferences, these sites help you to interact with their data for almost every industry, country, and demographic characteristic.
Alexa, Rnkrnk and SimilarWeb are those research tools that help you to understand competitors in the international market, including their characteristics and trends, through which you need to also gauge their strengths and weaknesses, their niche product and content, their selling skills.
- MediaFlow’s Hreflang Sitemap Tool, DejanSEO Hreflang Validator, Rob Hammond’s SEO Crawler, and Screaming Frog SEO Spider Tool.Hreflang annotations ensures that correct localized pages are delivered to searchers, the URL gets customized in their local language rather than showing only the universal URL, this is the best tool to increase traffic worldwide.DejanSEO Hreflang Validator works as an assistant by check the usage on a specific page, or Rob Hammond’s SEO Crawler also quickly verifies if all the pages are features properly. Screaming frog is also an important tool to validate 250+ internal pages.
- Your country-targeted website’s Geo-locationGoogle Webmaster Tools Geo-location Feature, Bing Webmaster Tools Geotargeting Feature, FlagFox extension for Firefox, and Flag for Chrome extensionGoogle, Bing, and Yandex Webmaster Tools’ help you to geolocate your target. You can also use ccTLD to geolocate a domain. You can check any website IP by using the FlagFox extension for Firefox or the Flag for Chrome extension.
Your international web content
Twitterfall, Google Trends, Talkwalker and ProZ
It’s important to optimize content with keywords that attracts your international target audience. Hence to formulate content in foreign language you can check the online tool ProZ. PROMPT is also a reliable tool for translation. WordReference forum helps you double-check specific in a foreign language. To stay updated with the latest international trend you can use Google Trends; Twitterfall and Talkwalker a tool that helps you follow a specific topic with geotargeting features and supports many languages
The International SEO ROI Calculator
SEO ROI calculator facilitates the decision to calculate what’s required in order to achieve your conversion goals and a high ROI in your international SEO process.
Do not forget the powerful tool within yourself, YOUR BRAIN!