As Google is always on the urge of consumer satisfaction, they will definitely take immediate action by algorithmically changing the activities that would eliminate consumer engagement on their website. They penalize for artificial link building as they always insist to avoid artificial links that leave a pattern and easily traceable by Google. They always want users to repeatedly come to their website and not use any other search engines. If you are looking for a long term success you may want to read my Tips on avoiding link patterns;
Be Creative while using new Tactics:
Google being the smartest of all had come up with some interesting results that showed the popular link building process was guest posting or guest blogging, however the sources of link building all looked the same. This takes place when a business concentrated only on one way of building link and ognoring the other ones.
No doubt Guest blogging is one of the strong aspects of any SEO project, but it is not the only source of building link. According to Google guidelines”any links intended to manipulate PageRank can be considered part of a link scheme”.
You will have to diversify your search and thoughts in order to award yourself with a great portfolio link.
Usability of UI and UX:
Your site needs to look professional and hold a clear purpose apart from the conventional sales. Your link profile would hardly matter if the site looks professional. If you try your efforts on manual reviews and not meet the standards you may not be seen again – sounds scary right!
Using UI and UX helps in cementing your position in the Search engine world by permanently boosting your traffic source and create a sustainable platform. You may not want to lose your customer base by ignoring on usability testing, split testing, responsive design of the site that is user friendly. Loosing on this could be the worst nightmare.